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When we share creative experiences and express our creativity, we build powerful connections with the people we’re closest to, with our community and the world around us, and with ourselves. Join the Creating Connection is a national initiative to change social norms so creative expression, arts, and culture are embraced as a recognized, valued, and expected part of everyday life.

Creating Connection is a national movement to make arts and culture a recognized, valued, and expected part of everyday life.

It builds on previous efforts to promote the arts and culture, but is grounded in new research and a unique approach to building public will  that creates change that stands the test of time.

They are now sharing what the initiative has learned with organizations and leaders across the country — offering presentations, in-depth training programs, workshops, and technical assistance that can help you understand and apply these new strategies, messages, and tactics to your work.

Creating Connection is co-led by Arts Midwest  and Metropolitan Group  in collaboration with a committed group of state and local arts agencies – including MCACA and the Northwest Michigan Arts & Culture Network – arts and culture institutions, arts service organizations, working artists, arts educators, and others.

Creating Connection Tools

Creating Connections has developed a message guide and set of tools to help you apply their strategies in your own work and programs. These materials are free for you to download and reuse. These include: a message guide, story and photo tips, an engagement guide, and much more.  Find the entire suite of tools by clicking here. 

Creating Connection Webinars

Looking to review the public values research?  Curious to hear from arts and culture leaders about how they’ve used the Creating Connection recommendations to shift their messaging and programming? Check out the growing library of recorded webinars for stories and insights from the field. Access the Creating Connections webinar page by clicking here.